Know More
BARS is a new tyre brand entering competitive CIS and Middle Eastern markets. Despite its affordable positioning, the product meets European quality standards and strict manufacturing controls — every defective tyre is immediately recycled.
Challenge
The task for the agency was to create a strong, memorable key visual that would:
introduce the brand to a wide audience,
build instant recognition of the logo and leopard symbol,
communicate reliability and accessibility,
work across multiple formats — digital, print, POS and outdoor.
When a potential customer approached a tyre service or filling station, a Yandex Maps banner appeared directly on their route, inviting them to visit the nearest partner service for a free tire fitting with the purchase of a BARS set.
This mechanic connected the brand’s message with the exact moment of intent — when the driver was already thinking about tyres.
Visually, the digital creatives continued the grip theme of the campaign:
the leopard’s paw pressed against the tyre tread, revealing the distinctive Solarflexx pattern — the very reason behind the brand’s confident road performance.
The combination of the animal instinct and technical precision helped communicate both emotional and rational product benefits:
strength, control, and endurance — right where drivers needed them most.
Key-visual
In this direction, the key visual focuses on the raw power and instinctive grip of the BARS tyre. The snow leopard — the symbol of the brand — mirrors the product’s character: agile, confident, and unshakable on any terrain.
By focusing on user-centric design and seamless integration, we delivered an enhanced commerce experience that reduced friction and empowered businesses. The streamlined interfaces and intuitive navigation fostered user engagement, while the cohesive visual language elevated Crosby's brand presence. Ultimately, our efforts led to increased client satisfaction and solidified Crosby's position as a leader in the competitive commerce industry.By focusing on user-centric design and seamless integration, we delivered an enhanced commerce experience that reduced friction and empowered businesses. The streamlined interfaces and intuitive navigation fostered user engagement, while the cohesive visual language elevated Crosby's brand presence. Ultimately, our efforts led to increased client satisfaction and solidified Crosby's position as a leader in the competitive commerce industry.
Digital Activation
“RRAW GRIP” Geotargeted Campaign: to bring the “RRAW GRIP” concept into digital media, we developed a geo-triggered ad mechanic linked to drivers’ real behaviour.
To strengthen brand recognition and visual consistency, the key visual was extended into a series of image-based posters placed near car dealerships and tyre retail points.
Each layout echoed the distinct profile shape of the BARS logo — a smooth, dynamic curve that visually connected the leopard’s head and the tyre silhouette.
This repetition of form helped to reinforce the brand’s signature look and ensure immediate recall, even from a distance.
The posters served as high-impact brand reminders, designed not to sell directly but to build familiarity and trust — establishing BARS as a confident new player in the tyre market.
Additional slogan — “Grip the Wild”
The tagline “Grip the Wild” captures the spirit of the BARS brand — a balance between strength, instinct, and control.
It reflects the tyres’ ability to stay confident and responsive where ordinary ones lose traction.
A series of image posters with this slogan were placed at suburban gas stations and roadside stores, reminding drivers that BARS tyres are made for the untamed — ready for dirt, gravel, and every road beyond the city.
Brand Awareness Posters
Shaping identity through form repetition
More Works
(GQ® — 02)
©2024
More Works
(GQ® — 02)
©2024
FAQ
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Know More
BARS is a new tyre brand entering competitive CIS and Middle Eastern markets. Despite its affordable positioning, the product meets European quality standards and strict manufacturing controls — every defective tyre is immediately recycled.
Challenge
The task for the agency was to create a strong, memorable key visual that would:
introduce the brand to a wide audience,
build instant recognition of the logo and leopard symbol,
communicate reliability and accessibility,
work across multiple formats — digital, print, POS and outdoor.
When a potential customer approached a tyre service or filling station, a Yandex Maps banner appeared directly on their route, inviting them to visit the nearest partner service for a free tire fitting with the purchase of a BARS set.
This mechanic connected the brand’s message with the exact moment of intent — when the driver was already thinking about tyres.
Visually, the digital creatives continued the grip theme of the campaign:
the leopard’s paw pressed against the tyre tread, revealing the distinctive Solarflexx pattern — the very reason behind the brand’s confident road performance.
The combination of the animal instinct and technical precision helped communicate both emotional and rational product benefits:
strength, control, and endurance — right where drivers needed them most.
Key-visual
In this direction, the key visual focuses on the raw power and instinctive grip of the BARS tyre. The snow leopard — the symbol of the brand — mirrors the product’s character: agile, confident, and unshakable on any terrain.
By focusing on user-centric design and seamless integration, we delivered an enhanced commerce experience that reduced friction and empowered businesses. The streamlined interfaces and intuitive navigation fostered user engagement, while the cohesive visual language elevated Crosby's brand presence. Ultimately, our efforts led to increased client satisfaction and solidified Crosby's position as a leader in the competitive commerce industry.By focusing on user-centric design and seamless integration, we delivered an enhanced commerce experience that reduced friction and empowered businesses. The streamlined interfaces and intuitive navigation fostered user engagement, while the cohesive visual language elevated Crosby's brand presence. Ultimately, our efforts led to increased client satisfaction and solidified Crosby's position as a leader in the competitive commerce industry.
Digital Activation
“RRAW GRIP” Geotargeted Campaign: to bring the “RRAW GRIP” concept into digital media, we developed a geo-triggered ad mechanic linked to drivers’ real behaviour.
To strengthen brand recognition and visual consistency, the key visual was extended into a series of image-based posters placed near car dealerships and tyre retail points.
Each layout echoed the distinct profile shape of the BARS logo — a smooth, dynamic curve that visually connected the leopard’s head and the tyre silhouette.
This repetition of form helped to reinforce the brand’s signature look and ensure immediate recall, even from a distance.
The posters served as high-impact brand reminders, designed not to sell directly but to build familiarity and trust — establishing BARS as a confident new player in the tyre market.
Additional slogan — “Grip the Wild”
The tagline “Grip the Wild” captures the spirit of the BARS brand — a balance between strength, instinct, and control.
It reflects the tyres’ ability to stay confident and responsive where ordinary ones lose traction.
A series of image posters with this slogan were placed at suburban gas stations and roadside stores, reminding drivers that BARS tyres are made for the untamed — ready for dirt, gravel, and every road beyond the city.
Brand Awareness Posters
Shaping identity through form repetition
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Know More
BARS is a new tyre brand entering competitive CIS and Middle Eastern markets. Despite its affordable positioning, the product meets European quality standards and strict manufacturing controls — every defective tyre is immediately recycled.
Challenge
The task for the agency was to create a strong, memorable key visual that would:
introduce the brand to a wide audience,
build instant recognition of the logo and leopard symbol,
communicate reliability and accessibility,
work across multiple formats — digital, print, POS and outdoor.
When a potential customer approached a tyre service or filling station, a Yandex Maps banner appeared directly on their route, inviting them to visit the nearest partner service for a free tire fitting with the purchase of a BARS set.
This mechanic connected the brand’s message with the exact moment of intent — when the driver was already thinking about tyres.
Visually, the digital creatives continued the grip theme of the campaign:
the leopard’s paw pressed against the tyre tread, revealing the distinctive Solarflexx pattern — the very reason behind the brand’s confident road performance.
The combination of the animal instinct and technical precision helped communicate both emotional and rational product benefits:
strength, control, and endurance — right where drivers needed them most.
Key-visual
In this direction, the key visual focuses on the raw power and instinctive grip of the BARS tyre. The snow leopard — the symbol of the brand — mirrors the product’s character: agile, confident, and unshakable on any terrain.
By focusing on user-centric design and seamless integration, we delivered an enhanced commerce experience that reduced friction and empowered businesses. The streamlined interfaces and intuitive navigation fostered user engagement, while the cohesive visual language elevated Crosby's brand presence. Ultimately, our efforts led to increased client satisfaction and solidified Crosby's position as a leader in the competitive commerce industry.By focusing on user-centric design and seamless integration, we delivered an enhanced commerce experience that reduced friction and empowered businesses. The streamlined interfaces and intuitive navigation fostered user engagement, while the cohesive visual language elevated Crosby's brand presence. Ultimately, our efforts led to increased client satisfaction and solidified Crosby's position as a leader in the competitive commerce industry.
Digital Activation
“RRAW GRIP” Geotargeted Campaign: to bring the “RRAW GRIP” concept into digital media, we developed a geo-triggered ad mechanic linked to drivers’ real behaviour.
To strengthen brand recognition and visual consistency, the key visual was extended into a series of image-based posters placed near car dealerships and tyre retail points.
Each layout echoed the distinct profile shape of the BARS logo — a smooth, dynamic curve that visually connected the leopard’s head and the tyre silhouette.
This repetition of form helped to reinforce the brand’s signature look and ensure immediate recall, even from a distance.
The posters served as high-impact brand reminders, designed not to sell directly but to build familiarity and trust — establishing BARS as a confident new player in the tyre market.
Additional slogan — “Grip the Wild”
The tagline “Grip the Wild” captures the spirit of the BARS brand — a balance between strength, instinct, and control.
It reflects the tyres’ ability to stay confident and responsive where ordinary ones lose traction.
A series of image posters with this slogan were placed at suburban gas stations and roadside stores, reminding drivers that BARS tyres are made for the untamed — ready for dirt, gravel, and every road beyond the city.
Brand Awareness Posters
Shaping identity through form repetition
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?