Cherry Yacht Logo
A distinctive visual identity was created for Cherry, a private yacht representing the spirit of dolce vita — effortless pleasure, elegance, and sunlit freedom on the Mediterranean.
The logo symbolizes the reflection of the sun over the sea, forming a simple yet sensual visual metaphor for life at sea.
Branding
Logo Design
Know More
A distinctive visual identity was created for Cherry, a private yacht representing the spirit of dolce vita — effortless pleasure, elegance, and sunlit freedom on the Mediterranean.
A perfect blend of elegance and modern luxury style
The logo symbolizes the reflection of the sun over the sea, forming a simple yet sensual visual metaphor for life at sea.
Design System
The project included a full brand guideline covering logo usage, typography, and color palette inspired by sunlight, reflections, and the natural tones of the yacht interior.
The identity was extended across crew uniforms, embroidered details, custom merch, onboard menus, and decorative elements, ensuring visual harmony both on deck and below.
Result
The new identity gave Cherry a refined and recognizable presence — a balance between minimalism and emotion. Every branded item, from a towel to a bottle, reinforces the yacht’s philosophy:
“Life is a bowl full of cherry.”
By focusing on user-centric design and seamless integration, we delivered an enhanced commerce experience that reduced friction and empowered businesses. The streamlined interfaces and intuitive navigation fostered user engagement, while the cohesive visual language elevated Crosby's brand presence. Ultimately, our efforts led to increased client satisfaction and solidified Crosby's position as a leader in the competitive commerce industry.By focusing on user-centric design and seamless integration, we delivered an enhanced commerce experience that reduced friction and empowered businesses. The streamlined interfaces and intuitive navigation fostered user engagement, while the cohesive visual language elevated Crosby's brand presence. Ultimately, our efforts led to increased client satisfaction and solidified Crosby's position as a leader in the competitive commerce industry.
Solution
The uniform collection for Cherry Yacht was conceived as an essential part of the brand’s identity — not just functional attire, but a reflection of its refined lifestyle philosophy.
Each piece, from the captain’s tailored uniform to the stewards’ and stewardesses’ polos and shorts, was designed with an emphasis on comfort, precision, and timeless elegance. The fabrics were carefully selected for their durability, tactile quality, and breathability, ensuring a flawless look both under the Mediterranean sun and during evening service.
Special attention was given to embroidery and detailing — the Cherry logo was applied with impeccable accuracy, using deep red and graphite tones that subtly echo the yacht’s visual identity. Even accessories such as caps, towels, and bottle branding were developed as part of a single design ecosystem. Each item was manufactured to the highest standards, with quality control at every stage — from prototyping and stitching to final fitting.
The result is a seamless onboard aesthetic where everything — from the captain’s insignia to a folded towel in a guest’s cabin — communicates premium quality and understated luxury. The guests experience not just a voyage, but the visual and tactile expression of Cherry’s world: calm precision, light sophistication, and the pleasure of details that truly matter.
Uniform
More Works
(GQ® — 02)
©2024
More Works
(GQ® — 02)
©2024
FAQ
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Cherry Yacht Logo
A distinctive visual identity was created for Cherry, a private yacht representing the spirit of dolce vita — effortless pleasure, elegance, and sunlit freedom on the Mediterranean.
The logo symbolizes the reflection of the sun over the sea, forming a simple yet sensual visual metaphor for life at sea.
Branding
Logo Design
Know More
A distinctive visual identity was created for Cherry, a private yacht representing the spirit of dolce vita — effortless pleasure, elegance, and sunlit freedom on the Mediterranean.
A perfect blend of elegance and modern luxury style
The logo symbolizes the reflection of the sun over the sea, forming a simple yet sensual visual metaphor for life at sea.
Design System
The project included a full brand guideline covering logo usage, typography, and color palette inspired by sunlight, reflections, and the natural tones of the yacht interior.
The identity was extended across crew uniforms, embroidered details, custom merch, onboard menus, and decorative elements, ensuring visual harmony both on deck and below.
Result
The new identity gave Cherry a refined and recognizable presence — a balance between minimalism and emotion. Every branded item, from a towel to a bottle, reinforces the yacht’s philosophy:
“Life is a bowl full of cherry.”
By focusing on user-centric design and seamless integration, we delivered an enhanced commerce experience that reduced friction and empowered businesses. The streamlined interfaces and intuitive navigation fostered user engagement, while the cohesive visual language elevated Crosby's brand presence. Ultimately, our efforts led to increased client satisfaction and solidified Crosby's position as a leader in the competitive commerce industry.By focusing on user-centric design and seamless integration, we delivered an enhanced commerce experience that reduced friction and empowered businesses. The streamlined interfaces and intuitive navigation fostered user engagement, while the cohesive visual language elevated Crosby's brand presence. Ultimately, our efforts led to increased client satisfaction and solidified Crosby's position as a leader in the competitive commerce industry.
Solution
The uniform collection for Cherry Yacht was conceived as an essential part of the brand’s identity — not just functional attire, but a reflection of its refined lifestyle philosophy.
Each piece, from the captain’s tailored uniform to the stewards’ and stewardesses’ polos and shorts, was designed with an emphasis on comfort, precision, and timeless elegance. The fabrics were carefully selected for their durability, tactile quality, and breathability, ensuring a flawless look both under the Mediterranean sun and during evening service.
Special attention was given to embroidery and detailing — the Cherry logo was applied with impeccable accuracy, using deep red and graphite tones that subtly echo the yacht’s visual identity. Even accessories such as caps, towels, and bottle branding were developed as part of a single design ecosystem. Each item was manufactured to the highest standards, with quality control at every stage — from prototyping and stitching to final fitting.
The result is a seamless onboard aesthetic where everything — from the captain’s insignia to a folded towel in a guest’s cabin — communicates premium quality and understated luxury. The guests experience not just a voyage, but the visual and tactile expression of Cherry’s world: calm precision, light sophistication, and the pleasure of details that truly matter.
Uniform
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Cherry Yacht Logo
A distinctive visual identity was created for Cherry, a private yacht representing the spirit of dolce vita — effortless pleasure, elegance, and sunlit freedom on the Mediterranean.
The logo symbolizes the reflection of the sun over the sea, forming a simple yet sensual visual metaphor for life at sea.
Branding
Logo Design
Know More
A distinctive visual identity was created for Cherry, a private yacht representing the spirit of dolce vita — effortless pleasure, elegance, and sunlit freedom on the Mediterranean.
A perfect blend of elegance and modern luxury style
The logo symbolizes the reflection of the sun over the sea, forming a simple yet sensual visual metaphor for life at sea.
Design System
The project included a full brand guideline covering logo usage, typography, and color palette inspired by sunlight, reflections, and the natural tones of the yacht interior.
The identity was extended across crew uniforms, embroidered details, custom merch, onboard menus, and decorative elements, ensuring visual harmony both on deck and below.
Result
The new identity gave Cherry a refined and recognizable presence — a balance between minimalism and emotion. Every branded item, from a towel to a bottle, reinforces the yacht’s philosophy:
“Life is a bowl full of cherry.”
By focusing on user-centric design and seamless integration, we delivered an enhanced commerce experience that reduced friction and empowered businesses. The streamlined interfaces and intuitive navigation fostered user engagement, while the cohesive visual language elevated Crosby's brand presence. Ultimately, our efforts led to increased client satisfaction and solidified Crosby's position as a leader in the competitive commerce industry.By focusing on user-centric design and seamless integration, we delivered an enhanced commerce experience that reduced friction and empowered businesses. The streamlined interfaces and intuitive navigation fostered user engagement, while the cohesive visual language elevated Crosby's brand presence. Ultimately, our efforts led to increased client satisfaction and solidified Crosby's position as a leader in the competitive commerce industry.
Solution
The uniform collection for Cherry Yacht was conceived as an essential part of the brand’s identity — not just functional attire, but a reflection of its refined lifestyle philosophy.
Each piece, from the captain’s tailored uniform to the stewards’ and stewardesses’ polos and shorts, was designed with an emphasis on comfort, precision, and timeless elegance. The fabrics were carefully selected for their durability, tactile quality, and breathability, ensuring a flawless look both under the Mediterranean sun and during evening service.
Special attention was given to embroidery and detailing — the Cherry logo was applied with impeccable accuracy, using deep red and graphite tones that subtly echo the yacht’s visual identity. Even accessories such as caps, towels, and bottle branding were developed as part of a single design ecosystem. Each item was manufactured to the highest standards, with quality control at every stage — from prototyping and stitching to final fitting.
The result is a seamless onboard aesthetic where everything — from the captain’s insignia to a folded towel in a guest’s cabin — communicates premium quality and understated luxury. The guests experience not just a voyage, but the visual and tactile expression of Cherry’s world: calm precision, light sophistication, and the pleasure of details that truly matter.
Uniform
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?