Solution
We utilized a "Trojan Horse" design strategy:
Strategic Familiarity: We intentionally adopted a high-energy yellow palette and bold typography. This "category-entry" aesthetic allows EntreGo! to instantly occupy the same mental space as the market leaders, m aking the transition for users seamless.
The "Digital Button" Identity: The logo is shaped as a physical button, symbolizing the transition from a manual service to a purely digital, automated action.
Autonomous Domination: Instead of worrying about market incumbents, we focus on aggressive capture. The solution is the tech: a 100% autonomous fleet that operates 24/7 without human fatigue, delivery fees, urban delays, labor inspection issues, depression, or payroll taxes.
The UI is fully optimized for one-handed thumb navigation, mirroring the ergonomics of a messenger app by utilizing unified button sizes tailored to the minimum precision threshold to eliminate any possibility of a mis-tap.
Impact
The synergy of a familiar "skin" and a revolutionary "engine" delivered immediate commercial validation:
Customers
25%
Preliminary testing on a representative audience showed that 25% of consumers are ready to switch from their current apps to EntreGo!
Startup
$1M
Driven by the scalable "Zero-Human" model and a bulletproof brand strategy, the startup successfully raised $1,000,000 in Seed funding during the first investment round for the immediate rollout of the robotic fleet.
Future
$400M
This conversion rate represents a direct capture of $400 million (25% of the $1.6B Spanish food delivery market).
EntreGo! — Redefining Urban Hunger.
EntreGo! is a pioneering foodtech startup at the intersection of robotics and urban logistics. Based in Spain, the company operates a proprietary fleet of autonomous delivery robots designed for high-density city environments. EntreGo! aims to eliminate human error and high commission fees by replacing traditional couriers with a fully automated, zero-emission last-mile delivery network.
ENTREGO!
Summary
The strategy for EntreGo! was not to reinvent the wheel, but to "board the moving train" of the established delivery market. By adopting a familiar visual language and a button-shaped logo that reinforces our digital-first DNA, we eliminated the learning curve for users. This allowed us to focus entirely on our core disruption: capturing the market through fully autonomous, zero-labor delivery technology.
Challenge
New technologies often face "adoption friction" – users are hesitant to trust robots with their food. Meanwhile, the market is saturated with established colors and patterns. The challenge was to bypass this skepticism. We needed a brand that looked familiar enough to trust immediately, but functioned with a technological superiority that competitors like Glovo or Uber Eats simply cannot match.
EntreGo! is an aggressive foodtech disruptor that merges strategic brand familiarity with high-frontier robotics. Operating under the Spanish name for "I deliver," the startup is built to replace traditional, labor-heavy delivery models with a proprietary fleet of autonomous robots. It positions itself as the local, tech-driven alternative to global giants.